1,182
논문
51
최근 1년
2010
수록 시작
9/23
최근 논문
01최근 3년 주요 주제
02논문2022년 77편
2022년 12월10편
- Effective Implementation of Predictive Sales Analytics
- Understanding How Music Influences Shopping on Weekdays and Weekends
- The Impact of In-Store Inspirational (vs. Deal-Oriented) Communication on Spending: The Importance of Activating Consumption Goal Completion
- Retraction Notice
- Debunking Misinformation About Consumer Products: Effects on Beliefs and Purchase Behavior
- What Motivates Social Security Claiming Age Intentions? Testing Behaviorally Informed Interventions Alongside Individual Differences
- When and How Slow Motion Makes Products More Luxurious
- Helping Those That Hide: Anticipated Stigmatization Drives Concealment and a Destructive Cycle of Debt
- Omitted Budget Constraint Bias and Implications for Competitive Pricing
- Retraction Notice
2022년 11월6편
- In Goal Pursuit, I Think Flexibility Is the Best Choice for Me but Not for You
- The Ripple Effect of Firm-Generated Content on New Movie Releases
- Favorite Possessions Protect Subjective Well-Being Under Income Inequality
- Attention Trajectories Capture Utility Accumulation and Predict Brand Choice
- Teach a Man to Fish: The Use of Autonomous Aid in Eliciting Donations
- Consumer Privacy Choices and (Un)Targeted Advertising Along the Purchase Journey
2022년 10월6편
- Statistical Inference for the Factor Model Approach to Estimate Causal Effects in Quasi-Experimental Settings
- Too Time-Crunched to Seek Variety: The Influence of Parenting Motivation on Consumer Variety Seeking
- Beyond Sentiment: The Value and Measurement of Consumer Certainty in Language
- The Sound of Music: The Effect of Timbral Sound Quality in Audio Logos on Brand Personality Perception
- More Voices Persuade: The Attentional Benefits of Voice Numerosity
- The Daily Me Versus the Daily Others: How Do Recommendation Algorithms Change User Interests? Evidence from a Knowledge-Sharing Platform
2022년 9월10편
- Lobbying and Product Recalls: A Study of the U.S. Automobile Industry
- From Free to Paid: Monetizing a Non-Advertising-Based App
- The Effects of Content Ephemerality on Information Processing
- Discovering Online Shopping Preference Structures in Large and Frequently Changing Store Assortments
- How Consumers Respond to Embarrassing Service Encounters: A Dehumanization Perspective
- The Effects of Digital Textbooks on Students’ Academic Performance, Academic Interest, and Learning Skills
- Paying Twice for Aesthetic Customization? The Negative Effect of Uniqueness on a Product's Resale Value
- The Credibility of Communication in a Pandemic
- When Payments Go Social: The Use of Person-to-Person Payment Methods Attenuates the Endowment Effect
- Feeling Good or Feeling Right: Sustaining Negative Emotion After Exposure to Human Suffering
2022년 8월4편
- Does Company Size Shape Product Quality Inferences? Larger Companies Make Better High-Tech Products, but Smaller Companies Make Better Low-Tech Products
- It’s the Effort That Counts: The Effect of Self-Control on Goal Progress Perceptions
- Intransitivity of Consumer Preferences for Privacy
- Phone and Self: How Smartphone Use Increases Preference for Uniqueness
2022년 7월5편
- Examining the Efficacy of Time Scarcity Marketing Promotions in Online Retail
- I Will Get a Reward, Too: When Disclosing the Referrer Reward Increases Referring
- Optimal Microtargeting of Advertising
- Paralanguage Classifier (PARA): An Algorithm for Automatic Coding of Paralinguistic Nonverbal Parts of Speech in Text
- Product-Harm Crises and Spillover Effects: A Case Study of the Volkswagen Diesel Emissions Scandal in eBay Used Car Auction Markets
2022년 6월14편
- Selling Mechanism Design for Peer-to-Peer Lending and Related Markets: The Multi-Unit Uniform-Price Open Auction Versus Fixed Price
- Advance Selling in Marketing Channels
- “It Could Be Better” Can Make It Worse: When and Why People Mistakenly Communicate Upward Counterfactual Information
- Role Integration Increases the Fungibility of Mentally Accounted Funds
- You Should Try These Together: Combinatory Recommendations Signal Expertise and Improve Product Attitudes
- Multimarket Membership Mapping
- Rational Inattention as an Empirical Framework for Discrete Choice and Consumer-Welfare Evaluation
- Algorithmic Transference: People Overgeneralize Failures of AI in the Government
- The Effectiveness of Cause-Related Marketing: A Meta-Analysis on Consumer Responses
- I Will Be Green for Us: When Consumers Compensate for Their Partners’ Unsustainable Behavior
- Suspense and Surprise in Media Product Design: Evidence from Twitch
- From Strangers to Friends: Tie Formations and Online Activities in an Evolving Social Network
- Vertical Versus Horizontal Variance in Online Reviews and Their Impact on Demand
- You Must Have a Preference: The Impact of No-Preference Communication on Joint Decision Making
2022년 5월5편
- Retraction Notice
- Business-to-Business Projects, Task Configuration, and Innovation
- How Do Nutritional Warning Labels Affect Prices?
- RETRACTED: Priming the Concept of Fullness with Visual Sequences Reduces Portion Size Choice in Online Food Ordering
- The Profitability of Purchase Limits During Shortages
2022년 4월8편
- Women and Minority Film Directors in Hollywood: Performance Implications of Product Development and Distribution Biases
- Risk on the Edge: The Effect of Relative Spatial Location on Consumer Preferences and Choices
- Indulgent Consumption Signals Interpersonal Warmth
- Building Brand Assets: The Role of Trademark Rights
- Expected Socioeconomic-Status-Based Discrimination Reduces Price Sensitivity Among the Poor
- A Choice Model of Utility Maximization and Regret Minimization
- Managing Positive and Negative Trends in Sales Call Outcomes: The Role of Momentum
- The Price Entitlement Effect: When and Why High Price Entitles Consumers to Purchase Socially Costly Products
2022년 3월1편
2022년 2월2편
- A Structural Model of Organizational Buying for Business-to-Business Markets: Innovation Adoption with Share-of-Wallet Contracts
- When and How Should Firms Differentiate? Quality and Advertising Decisions in a Duopoly
2022년 1월6편
- The Impact of Subscription Programs on Customer Purchases
- Engaging Consumers with Environmental Sustainability Initiatives: Consumer Global–Local Identity and Global Brand Messaging
- The Power of Profanity: The Meaning and Impact of Swear Words in Word of Mouth
- An Unintended Consequence of Product Upgrades: How Upgrades Can Make Current Consumers Feel Left Behind
- Six Methods for Latent Moderation Analysis in Marketing Research: A Comparison and Guidelines
- Education and Marketing: Decision Making, Spending, and Consumption