1,182
논문
51
최근 1년
2010
수록 시작
9/23
최근 논문
01최근 3년 주요 주제
02논문2021년 81편
2021년 12월13편
- Time Periods Feel Longer When They Span More Category Boundaries: Evidence from the Lab and the Field
- Service Provision in Distribution Channels
- Extremity Bias in Online Reviews: The Role of Attrition
- The More You Ask, the Less You Get: When Additional Questions Hurt External Validity
- Handling Endogenous Regressors Using Copulas: A Generalization to Linear Panel Models with Fixed Effects and Correlated Regressors
- Default Effects of Credit Card Minimum Payments
- Thumbs Up or Down: Consumer Reactions to Decisions by Algorithms Versus Humans
- Context Information Can Increase Revenue in Online Display Advertising Auctions: Evidence from a Policy Change
- The Bulletproof Glass Effect: Unintended Consequences of Privacy Notices
- Learning to Set Prices
- Spotlight Personnel: How Hiring and Turnover Drive Service Performance Versus Demand
- High-Energy Ad Content: A Large-Scale Investigation of TV Commercials
- Understanding and Neutralizing the Expense Prediction Bias: The Role of Accessibility, Typicality, and Skewness
2021년 11월6편
- Preference Reversals Between Digital and Physical Goods
- Marketing Insights from Multimedia Data: Text, Image, Audio, and Video
- Demand Interactions in Sharing Economies: Evidence from a Natural Experiment Involving Airbnb and Uber/Lyft
- Tainted by Stigma: The Interplay of Stigma and Moral Identity in Health Persuasion
- Money-Back Guarantees and Service Quality: The Marketing of In Vitro Fertilization Services
- The Impact of Historical Price Information on Purchase Deferral
2021년 10월8편
- Observing Product Touch: The Vicarious Haptic Effect in Digital Marketing and Virtual Reality
- Bayesian Consumer Profiling: How to Estimate Consumer Characteristics from Aggregate Data
- Cross-National Differences in Market Response: Line-Length, Price, and Distribution Elasticities in 14 Indo-Pacific Rim Economies
- A Reference-Dependent-Preferences-Based Model of Extended Warranty Purchase Decisions
- Variety Effects in Mobile Advertising
- Down a Rabbit Hole: How Prior Media Consumption Shapes Subsequent Media Consumption
- Frequency Versus Intensity: How Thinking of a Frequent Consumption Indulgence as Social Versus Solitary Affects Preferences for How to Cut Back
- How Does Global–Local Identity Affect Consumer Preference for Access-Based Consumption? Investigating the Mediating Role of Consumption Openness
2021년 9월3편
- Attribute Sentiment Scoring with Online Text Reviews: Accounting for Language Structure and Missing Attributes
- Home-Tutoring Services Assisted with Technology: Investigating the Role of Artificial Intelligence Using a Randomized Field Experiment
- Online Training of Salespeople: Impact, Heterogeneity, and Spillover Effects
2021년 8월4편
- Hype News Diffusion and Risk of Misinformation: The Oz Effect in Health Care
- Prominent Retailer and Intrabrand Competition
- Consumer Behavior in the Online Classroom: Using Video Analytics and Machine Learning to Understand the Consumption of Video Courseware
- Deceptive Claims Using Fake News Advertising: The Impact on Consumers
2021년 7월9편
- The Power of Brand Selfies
- Emotional Expressions and Brand Status
- Information Disclosure Policy and Its Implications: Ratcheting in Supply Chains
- We Succeeded Together, Now What: Relationship Power and Sequential Decisions in Couples’ Joint Goal Pursuits
- Perceived Versus Negotiated Discounts: The Role of Advertised Reference Prices in Price Negotiations
- Relative Effectiveness of Print and Digital Advertising: A Memory Perspective
- Beautiful and Confident: How Boosting Self-Perceived Attractiveness Reduces Preference Uncertainty in Context-Dependent Choices
- Empowering Education with Crowdfunding: The Role of Crowdfunded Resources and Crowd Screening
- Overcoming the Cold Start Problem of Customer Relationship Management Using a Probabilistic Machine Learning Approach
2021년 6월5편
- First-Price Auctions in Online Display Advertising
- How Association with Physical Waste Attenuates Consumer Preferences for Rescue-Based Food
- Feeling Lonely Increases Interest in Previously Owned Products
- Commercial Success Through Commercials? Advertising and Pay-TV Operators
- Early Cost Realization and College Choice
2021년 5월6편
- The Effect of Slow Motion Video on Consumer Inference
- The Minimum Wage and Consumer Nutrition
- Choosing the Light Meal: Real-Time Aggregation of Calorie Information Reduces Meal Calories
- Increasing Team Performance by Sharing Success
- Interacting User-Generated Content Technologies: How Questions and Answers Affect Consumer Reviews
- Do Activity-Based Incentive Plans Work? Evidence from a Large-Scale Field Intervention
2021년 4월9편
- The “Idea Advantage”: How Content Sharing Strategies Impact Engagement in Online Learning Platforms
- Drinking Through Good Times and Bad: The Role of Consumer Differences
- Effects of Payment on User Engagement in Online Courses
- Dynamics of Musical Success: A Machine Learning Approach for Multimedia Data Fusion
- Strategic Polarization in Group Interactions
- The Signal Value of Crowdfunded Products
- Improving Business-to-Business Customer Satisfaction Programs: Assessment of Asymmetry, Heterogeneity, and Financial Impact
- The Performance Impact of Core-Component Outsourcing: Insights from the LCD TV Industry
- Religious Belief, Religious Priming, and Negative Word of Mouth
2021년 3월5편
- How (and When) the Presence of Food Decreases Enjoyment of Customer Experiences
- Incentives Increase Relative Positivity of Review Content and Enjoyment of Review Writing
- How Do Bonus Payments Affect the Demand for Auto Loans and Their Delinquency?
- Political Identity and Preference for Supplemental Educational Programs
- Navigating Shared Consumption Experiences: Clarity About a Partner’s Interests Increases Enjoyment
2021년 2월6편
- Heart or Mind? The Impact of Power Distance Belief on the Persuasiveness of Cognitive Versus Affective Appeals in Education Marketing Messages
- Happiness Begets Money: Emotion and Engagement in Live Streaming
- Do Animated Line Graphs Increase Risk Inferences?
- How Established Organizations Combine Logics to Reconfigure Resources and Adapt to Marketization: A Case Study of Brazilian Religious Schools
- Marketers Project Their Personal Preferences onto Consumers: Overcoming the Threat of Egocentric Decision Making
- Understanding Lateral and Vertical Biases in Consumer Attention: An In-Store Ambulatory Eye-Tracking Study
2021년 1월7편
- Psychological Ownership of (Borrowed) Money
- Testing Theories of Goal Progress in Online Learning
- The Role of Gender in Pay-What-You-Want Contexts
- Ritualistic Consumption Decreases Loneliness by Increasing Meaning
- The Dark Side of Mobile App Adoption: Examining the Impact on Customers’ Multichannel Purchase
- The Dynamics of Distortion: How Successive Summarization Alters the Retelling of News
- How Life-Role Transitions Shape Consumer Responses to Brand Extensions