1,182
논문
51
최근 1년
2010
수록 시작
9/23
최근 논문
01최근 3년 주요 주제
02논문2025년 61편
2025년 12월3편
- The No-Hunger Games: How GLP-1 Medication Adoption Is Changing Consumer Food Demand
- EXPRESS: The “Dark Is Hardworking” Association: How Skin Tone Affects Perceptions of Service Providers in India
- Information Disclosure via Platform Endorsement in Online Health Care
2025년 11월5편
- EXPRESS: The Impact of a Horizontal Versus Vertical Product Display on the Attraction Effect
- Out of Control: The Interplay of Subjective Poverty and Income on Spending
- The Interactive Effect of Physician–Hospital Organization and External Environment on Patient Satisfaction
- When “Year” Feels Near: How Year Versus Length Framing Alters Time Perception and Consumer Decisions
- When Do Purchase Preconditions Increase Purchase Intention? The Role of External Reference Points
2025년 10월5편
- Didn’t Have Time or Didn’t Make Time? How Language Shapes Perceived Control over Time and Motivation
- The Weekend Effect in Online Reviews
- The Decision-Making Process and Impact of Individual Decisions for Joint Consumption
- The Effects of Mergers and Acquisitions on Marketing Decisions and Effectiveness: Evidence from the Biopharma Industry
- Improving the Discriminant Validation of Multi-Item Scales
2025년 9월5편
- Talking with Your Hands: How Hand Gestures Influence Communication
- Investment Incentives and Relative Bargaining Power in a Multiproduct Distribution Channel
- A Comparative Analysis of Frontline Employee Wellness Benefits and Customer Responsiveness: A Social Exchange Theory Perspective
- The Pick-the-Winner-Picker Heuristic: Preference for Categorically Correct Forecasts
- Multihoming Alliances and Price Competition
2025년 8월4편
- Bots Bargaining with Humans: Building AI Super-Bargainers with Algorithmic Anthropomorphization
- The Trajectory of Confidence: Experience, Certainty, and Consumer Choice
- The Open Design Effect
- When Words Meet Visuals: How Content Composition Drives Social Media Engagement for Marketer-Generated Content
2025년 7월8편
- The Different Effects of Mass-Media Marketing and Personal Sales Budgets Across the Life Cycle of B2B High-Tech Start-Ups
- Marketing and Economics of Harm Reduction: Evidence from Conservation Field Experiments
- The Stability Effect for Weight Judgments
- Who Benefits from Alternative Data for Credit Scoring? Evidence from Peru
- It Takes One to Buy but Two to Say Goodbye: Asymmetrical Preference for Others’ Involvement in Product Decisions Across the Customer Journey
- The Power of Star Creators: Evidence from the Live Streaming Industry
- Who Will I Be With(out) You? Consequences of Perceived Romantic Relationship Status Stability on Product Rentals
- The Influential Solo Consumer: When Engaging in Activities Alone (vs. Accompanied) Increases the Impact of Recommendations
2025년 6월9편
- Online Venting: The Impact of Temporal Proximity Cues and Emotionality on Perceptions of Negative Online Review Value
- The Token-Effort Effect: Trivial Redemption Effort Increases Price Promotion Effectiveness
- Just Keep It: When and Why Returnless Product Returns Foster Brand Support
- Rewarding Money or Time? The Sunk Cost Effects of Customized Rewards in Loyalty Programs
- Fair Lending in Car Financing: Unintended Racial Consequences of Consumer Financial Protection Bureau Supervision of Dealer Markups
- Consumer Response to Climate Change: Wildfire Smoke and Sustainable Product Choice
- How Fatal School Shootings Impact a Community's Consumption
- Brands in Unsafe Places: Effects of Brand Safety Incidents on Brand Outcomes
- Modeling Categorized Consumer Collections with Interlocked Hypergraph Neural Networks
2025년 5월3편
- AI for Customer Journeys: A Transformer Approach
- The Effects of Off-Price Store Opening on the Incumbent Channels of a Multichannel Retailer: Full-Line Stores Versus Online Store
-
Reply: “Revisiting Scalable Target Marketing…”
방법개념·이론 개발
2025년 4월3편
- Units or Pounds? How Anchoring on Salient Price Information Influences Perceptions of Product Value
- How Awe in Marketing Communications Decreases Consumer Preferences for Limited Edition Products
- Artificial Intelligence on Call: The Physician's Decision of Whether to Use AI in Clinical Practice
2025년 3월3편
- How Firms Can Steer Social Media Conversations
- Consumers Believe Legal Products Are Less Effective Than Illegal Products
- Mapping Spatial Heterogeneity in Retail Advertising Effectiveness
2025년 2월6편
- Overestimating Stars, Underestimating Numbers: The Hidden Impact of Rating Formats
- The Slang Paradox: Connecting or Disconnecting with Consumers?
- An AI Method to Score Celebrity Visual Potential
-
Retributive Philanthropy
방법질적·사례 연구 · 관측 자료 실증분석
- To Acquire or to Ally? The Impact of Strategic Emphasis on Governance Mode Choice
- The Effect of Gender-Neutral Marketing on Consumer Attribute Preference
2025년 1월7편
- Cross-Channel Effects of Failure in a Retailer's Mobile App
- The Sound of Status: Product Volume as a Status Signal of Dominance or Prestige
- From Streetwear to High Fashion: How Nonelite Producers Use Hybridization to Enter an Elite Category
- Product Returns and Assortment Decisions: A Strategic Analysis of Online and Offline Competition
- Smart Contracts in Supply Chains
-
Customer-Centric Contract Changes
방법관측 자료 실증분석 · 실험실·온라인 실험
- Accounting for Formative and Reflective Topics in Product Review Data for Better Consumer Insights