1,182
논문
51
최근 1년
2010
수록 시작
9/23
최근 논문
01최근 3년 주요 주제
02논문2024년 47편
2024년 12월4편
- Do EEG Metrics Derived from Trailers Predict the Commercial Success of Movies? A Systematic Analysis of Five Independent Datasets
- The Conditional-Promotion Paradox: When and Why Conditional Promotions Decrease Total Sales of the Promoted Product
- Multi-Segment and Single-Segment Sales Contests: Evidence of Their Effectiveness and the Underlying Mechanisms
- Does Featuring People with Disabilities Help or Hurt Fashion Marketing Effectiveness?
2024년 11월4편
- That's So Cringeworthy! Understanding What Cringe Is and Why We Want to Share It
- The Golden Halo of Defaults in Simple Choices
- Rejections Are Stickier Than Choices
- Identifying Competitors in Geographical Markets Using the CSIS Method
2024년 10월5편
- Understanding Unitized Food Choice: The Role of Social Context and Marketing Factors in Mitigating Overconsumption
- Addressing Endogeneity Using a Two-Stage Copula Generated Regressor Approach
- The Multitier Discount Effect
- Groceries or School Cafeterias: How Households Respond to School Nutrition Mandates
- Disrespectful Promotions: The Negative Impact of Price Promotions on Products Symbolically Linked to Stigmatized Identities
2024년 9월6편
- Are We Worse Off After Policy Repeals? Evidence from Two Green Policies
- Expression of Concern: “The Dishonesty of Honest People: A Theory of Self-Concept Maintenance”
- Crowdfunding Success for Female Versus Male Entrepreneurs Depends on Whether a Consumer Versus Investor Decision Frame Is Salient
- The Last Hurrah Effect: End-of-Period Temporal Landmarks Increase Optimism and Financial Risk-Taking
- Monitoring Technologies in Industrial Systems
- Who Shares Fake News? Uncovering Insights from Social Media Users’ Post Histories
2024년 8월4편
- How Listening Versus Reading Alters Consumers’ Interpretations of News
- Bayesian Nonparametric Sequential Search
- Generative Interpretable Visual Design: Using Disentanglement for Visual Conjoint Analysis
- Driving Mobile App User Engagement Through Gamification
2024년 7월8편
- Getting the Board on Board: Marketing Department Power and Board Interlocks
- Wait for Free: A Consumption-Decelerating Promotion for Serialized Digital Media
- The Closing-the-Gap Effect: Joint Evaluation Leads Donors to Help Charities Farther from Their Goal
- Sharing to Persuade: The Role of Donor- Versus Charity-Focused Word of Mouth
- Zooming In on the Very Early Days: The Role of Trademark Applications in the Acquisition of Venture Capital Seed Funding
- How Insurance Prices Affect Consumers’ Purchase Decisions: Insurance Price as a Risk Signal
- Designing Quality Certificates: Insights from eBay
-
The Rank Length Effect
방법현장 실험 · 실험실·온라인 실험
2024년 6월1편
2024년 5월7편
- Mitigation in Marketing: Concept, Definition, and Scope
- Referral Contagion: Downstream Benefits of Customer Referrals
- Attention Spillovers from News to Ads: Evidence from an Eye-Tracking Experiment
- Regulating Digital Piracy Consumption
- Paying with Money or Paying with Points: How Variable Versus Fixed Exchange Rates Influence Loyalty Point Redemption
- Flowers and Bees: Spatial Network Effects in the Adoption of a Sharing-Economy Platform
- Commentary: Revisiting Scalable Targeted Marketing with Distributed Markov Chain Monte Carlo
2024년 4월4편
- Past Imperfect or Present Perfect? How Dynamic Ranks Influence Consumer Perceptions
- The Rivalry Reference Effect: Referencing Rival (vs. Nonrival) Competitors in Public Brand Messages Increases Consumer Engagement
- Keep It Simple? Consumer Perceptions of Brand Simplicity and Risk
- A Topic-Based Segmentation Model for Identifying Segment-Level Drivers of Star Ratings from Unstructured Text Reviews
2024년 3월2편
- The Value of Genetic Data in Predicting Preferences: A Study of Food Taste
- The Power of a Star Rating: Differential Effects of Customer Rating Formats on Magnitude Perceptions and Consumer Reactions
2024년 2월1편
2024년 1월1편