1,112
논문
49
최근 1년
2010
수록 시작
9/25
최근 논문
01최근 3년 주요 주제
02논문2026년 40편
2026년 9월5편
- Thank You, Now What? How Donors Respond to Calls to Action
- Returnless Partial Refunds: A Large-Scale Field Experiment in E-Commerce
- Global Product Strategies and Cultural Promotion in the Context of Culture-Commerce Interactions
- The Challenges of Deploying an Algorithmic Pricing Tool: Evidence from Airbnb
- Frontiers: Discrimination Against Femininity in Headshots: A Field Experiment with AI-Enabled Controllable Stimuli Generation
2026년 8월4편
- An Empirical Investigation of a Digital Platform’s Release Strategy for Serialized Content
- My Fair AI: Accuracy Parity and Strategic Identity Disclosure in AI Content Recommendation
- When Food Gets Political: How Does News Drive Green Food Offerings?
- Does Premium Version Adoption in mHealth Improve User Engagement and Health-Related Outcomes?
2026년 7월4편
- Choice Models and Permutation Invariance: Deep Demand Estimation in Differentiated Products Markets
- A Representative Sampling Method for Peer Encouragement Designs in Network Experiments
- Does Access to Human Coaches Lead to More Weight Loss Than With AI Coaches Alone?
- 2025 Ad Hoc Reviewers (Update)
2026년 6월1편
2026년 5월2편
- An Empirical Analysis of Optimal Nonlinear Pricing in Business-to-Business Markets
- Leveraging Generative Artificial Intelligence to Create Visual Content in Digital Advertising
2026년 4월5편
- Consumer Reviews and Regulation: Evidence from New York City Restaurants
- The Ripple Effect of Platform Quality Controls in a Submarket: Evidence from a Secondhand Marketplace
- Unraveling Multifaceted User Preferences on Digital Platforms: A Bayesian Deep-Learning Approach
- Frontiers: ChatGPT Referrals to E-Commerce Websites: How Do LLMs Compare Against Traditional Channels?
- Privacy-Preserving Data Fusion
2026년 3월10편
- A Bayesian Dual Clustering Approach for Selecting Data and Parameter Granularities
- Algorithmic Targeting and the Precision-Recall Tradeoff
- Advertiser Learning in Direct Advertising Markets
- Large Language Models for Market Research: A Data-Augmentation Approach
- Consumer-Driven Class Pricing
- Leveraging Large-Scale Granular Single-Source Data for TV Advertising: An Identification Strategy
- The Design of Centralized Matching Systems on Two-Sided Platforms: Evidence from the Ride-Hailing Market
- Focus on Authors
- 2025 Guest Associate Editors and Ad Hoc Reviewers
- Editorial Board
2026년 2월3편
- How Do Content Producers Respond to Engagement on Social Media Platforms?
- Bargaining and Network Effects in Two-Sided Platforms: Evidence from Online Healthcare
- 2025 Marketing Science Service Awards
2026년 1월6편
- A Deep-DiD Method to Estimate Heterogeneous Treatment Effects: Application to Content Creator Selection
- Strategic Capacity Commitment: A Channel Competition Perspective
- The Value of Silence: The Effect of UMG’s Licensing Dispute with TikTok on Music Demand
- Is Competition Only One Click Away? The Digital Markets Act’s Impact on Google Maps
- Editorial Board
- Focus on Authors