1,112
논문
49
최근 1년
2010
수록 시작
9/25
최근 논문
01최근 3년 주요 주제
02논문2025년 65편
2025년 12월4편
- Practice Paper—AI-Driven Behavioral Nudges for Organizations: An Integrative System for Sustainable Resource Management
- Automated Targeted Bidding for Sponsored Ads on E-Commerce Platforms
- Data and Algorithms: Strategic Disclosure of Competitiveness on Platforms Through Marketplace Analytics
- Frontiers: Content Quality Provision and Welfare Implications of Digital Platform Commission Fees
2025년 11월4편
- Novelty in Content Creation: Experimental Results Using Deep Learning–Based Image Recognition on a Large Social Network
- Is Fair Advertising Good for Platforms?
- Applying Large Language Models to Sponsored Search Advertising
- Focus on Authors
2025년 10월1편
2025년 9월7편
- Focus on Authors
- Editorial Board
- Nonparametric Pricing Bandits Leveraging Informational Externalities to Learn the Demand Curve
- Communicating Attribute Importance Under Competition
- Investigating the Impact of Advertising on Smoking Cessation: The Role of Direct-to-Consumer Prescription Drug Advertising
- How Does Prepopulating Search Bars with Keywords Affect Online Consumer Behavior? A Field Experiment
- Safety Reviews on Airbnb: An Information Tale
2025년 8월5편
- Estimating Position and Social Influence Effects in Online Search
- Price Caps by Matching Platforms: The Case of Ticket Resales
- Database Report: Twin-2K-500: A Data Set for Building Digital Twins of over 2,000 People Based on Their Answers to over 500 Questions
- Frontiers: The Intended and Unintended Consequences of Privacy Regulation for Consumer Marketing
- Algorithmic Lending, Competition, and Strategic Provision of Preapproval Tools
2025년 7월5편
- When Less Is More: Content Strategies for Subscription Video on Demand
- Can Rising Eco-sensitivity Hurt Sustainability? Eco-impact of Durable Goods Innovations
- Unequal Impact of Zestimate on the Housing Market
- Exploring Peer Effects Associated with User Retention in a Socially Connected Business
- Focus on Authors
2025년 6월2편
- Alone, Together: A Model of Social (Mis)Learning from Consumer Reviews
- Consumer Response to Monetary Subsidies: A Structural Demand Analysis of the Supplemental Nutrition Assistance Program
2025년 5월9편
- Vertical Competition on a Common Platform
- Entrepreneurs and Investors: Funding-Induced Distortions in Lean Start-up Product Experiments and Innovation
- Bricks Processing Returns for Clicks: Can Foes Become Friends?
- Advertising Platforms and Privacy
- Is the Money Spent on Short-Form Video Social Platforms Worth It? The Role of Advertising Spillover in a Large-Scale Randomized Field Experiment on ByteDance
- Frontiers: Generative AI and Personalized Video Advertisements
- Personalization, Consumer Search, and Algorithmic Pricing
- Banning Unsolicited Store Flyers: Does Helping the Environment Hurt Retailing?
- Focus on Authors
2025년 4월5편
- Frontiers: Does Carrying News Increase Engagement with Non-News Content on Social Media Platforms?
- Job Security, Gender, and Sales Performance: Evidence from a Retail Sales Context
- The End of Tourist Traps: The Impact of Review Platforms on Quality Upgrading
- Expert’s Recommendations in Product Choices: Information Provision, Conflicts of Interest, and Consumer Protection among U.S. Kidney Disease Patients
- Reputation for Privacy
2025년 3월13편
- Time Dependence and Time Preference: Implications for Compensation Structure
- Behavior-Based Pricing Under Informed Privacy Consent: Unraveling Autonomy Paradox
- Frontiers: How Much Influencer Marketing Is Undisclosed? Evidence from Twitter
- Frontiers: Recommending What to Search: Sales Volume and Consumption Diversity Effects of a Query Recommender System
- CCP Estimation of Dynamic Discrete Choice Demand Models with Segment Level Data and Continuous Unobserved Heterogeneity: Rethinking EV Subsidies vs. Infrastructure
- Symbolic vs. Substantive Support: The Impact of Black Lives Matter on Black-Owned Businesses
- Optimizing Scalable Targeted Marketing Policies with Constraints
- The Value of Professional Ties in B2B Markets
- Choice Architecture, Privacy Valuations, and Selection Bias in Consumer Data
- Frontiers: The Impact of Loosening Concealed Carry Laws on Firearm Demand
- Book Bans in American Libraries: Impact of Politics on Inclusive Content Consumption
- Focus on Authors
- 2024 Guest Associate Editors and Ad Hoc Reviewers
2025년 2월5편
- The Promotional Effects of Live Streams by Twitch Influencers
- The Legacy of John Little for Marketing Science
- Sustainable Consumption: A Strategic Analysis
- Mass Shootings and Their Impact on Retail
- 2024 Marketing Science Service Awards
2025년 1월5편