1,112
논문
49
최근 1년
2010
수록 시작
9/25
최근 논문
01최근 3년 주요 주제
02논문2022년 89편
2022년 12월11편
- A Model of Product Portfolio Design: Guiding Consumer Search Through Brand Positioning
- Optimizing User Engagement Through Adaptive Ad Sequencing
- Designing Dealer Compensation in the Auto-Loan Market: Implications from a Policy Change
- Look the Part? The Role of Profile Pictures in Online Labor Markets
- Consumer Transportation Costs and the Value of E-Commerce: Evidence from the Dutch Apparel Industry
- Collaborate to Compete: An Empirical Matching Game Under Incomplete Information in Rank-Order Tournaments
- Comment on “Frontiers: Spilling the Beans on Political Consumerism: Do Social Media Boycotts and Buycotts Translate to Real Sales Impact?”
- Frontiers: Polarized America: From Political Polarization to Preference Polarization
- Identifying State Dependence in Brand Choice: Evidence from Hurricanes
- Consumer Loyalty Programs and Retail Prices: Evidence from Gasoline Markets
- When Bulldozers Loom: Informal Property Rights and Marketing Practice Innovation Among Emerging Market Microentrepreneurs
2022년 11월4편
- Advertising as a Reminder: Evidence from the Dutch State Lottery
- Close Enough? A Large-Scale Exploration of Non-Experimental Approaches to Advertising Measurement
- Cashing Out Retirement Savings at Job Separation
- Focus on Authors
2022년 10월8편
- Commentary on “Frontiers: Spilling the Beans on Political Consumerism: Do Social Media Boycotts and Buycotts Translate to Real Sales Impact?”
- Practice Prize Report: The 2020 and 2022 ISMS Gary Lilien Practice Prize Competition
- Dynamic Coupon Targeting Using Batch Deep Reinforcement Learning: An Application to Livestream Shopping
- Strategic Information Sharing of Online Platforms as Resellers or Marketplaces
- Augmented Difference-in-Differences
- The Effect of Short-Term Rentals on Residential Investment
- Frontiers: Framing Price Increase as Discount: A New Manipulation of Reference Price
- Rejoinder: Heterogeneous Impact of Brands’ Support for Black Lives Matter on Consumer Responses
2022년 9월10편
- Estimating Marketing Component Effects: Double Machine Learning from Targeted Digital Promotions
- Open and Private Exchanges in Display Advertising
- Paywall Suspensions and Digital News Subscriptions
- Design of Platform Reputation Systems: Optimal Information Disclosure
- Invited Commentary—“How Support for Black Lives Matter Impacts Consumer Responses on Social Media”
- Consumer Fairness Concerns and Dynamic Pricing in a Channel
- Overage Charge or Loyalty Discount: When Should Extra Consumptions Be Penalized or Rewarded?
- Mapping Market Structure Evolution
- The Persistence of Healthy Behaviors in Food Purchasing
- Focus on Authors
2022년 8월13편
- Channel Coordination of Storable Goods
- Does Concealing Gender Identity Help Women Win the Competition? An Empirical Investigation into Online Video Games
- Optimal Price Targeting
- GMO and Non-GMO Labeling Effects: Evidence from a Quasi-Natural Experiment
- New Features Free of Charge? Intertemporal Product Versions and Pricing in the Software Market
- Restricting Speculative Reselling: When “How Much” Is the Question
- Competing for Recommendations: The Strategic Impact of Personalized Product Recommendations in Online Marketplaces
- Frontiers: Spilling the Beans on Political Consumerism: Do Social Media Boycotts and Buycotts Translate to Real Sales Impact?
- Browse or Experience
- Multiyear Impact of Backorder Delays: A Quasi-Experimental Approach
- Frontiers: How Support for Black Lives Matter Impacts Consumer Responses on Social Media
- Using Deep Learning to Overcome Privacy and Scalability Issues in Customer Data Transfer
- Slotting Fees and Price Discrimination in Retail Channels
2022년 7월5편
- “We Are the World”: When More Equality Improves Efficiency and Antipandemic Consumptions Are Intervened
- Price Frictions and the Success of New Products
- Strategic Communication Before Price Haggling: A Tale of Two Orientations
- A Multiarmed Bandit Approach for House Ads Recommendations
- Focus on Authors
2022년 6월3편
- Identifying Food Labeling Effects on Consumer Behavior
- A Dynamic Model of Owner Acceptance in Peer-to-Peer Sharing Markets
- Millennials and the Takeoff of Craft Brands: Preference Formation in the U.S. Beer Industry
2022년 5월5편
- Platform Search Design: The Roles of Precision and Price
- The Importance of Selling Formats: When Integrating Purchase and Quantity Decisions Increases Sales
- Valuing Intrinsic and Instrumental Preferences for Privacy
- Reputation Inflation
- Focus on Authors
2022년 4월2편
- Show and Sell: Studying the Effects of Branded Cigarette Product Placement in TV Shows on Cigarette Sales
- Persuasion Contest: Disclosing Own and Rival Information
2022년 3월10편
- Frontiers: The Identity Fragmentation Bias
- Government Policy, Strategic Consumer Behavior, and Spillovers to Retailers: The Case of Demonetization in India
- Implications of Revenue Models and Technology for Content Moderation Strategies
- Search Gaps and Consumer Fatigue
- Superior Knowledge, Price Discrimination, and Customer Inspection
- The Value of Descriptive Analytics: Evidence from Online Retailers
- Writing More Compelling Creative Appeals: A Deep Learning-Based Approach
- Measuring Income and Wealth Effects on Private-Label Demand with Matched Administrative Data
- Focus on Authors
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2021 Guest Editors, Guest Associate Editors, and Ad Hoc Reviewers
방법개념·이론 개발
2022년 2월10편
- Frontiers: Supporting Content Marketing with Natural Language Generation
- Network Formation and Bargaining in Vertical Markets: The Case of Narrow Networks in Health Insurance
- Rejoinder on “Erratum on the Pay-as-You-Wish Model by Chen et al. (2017)”
- Intertemporal Price Discrimination in Sequential Quantity-Price Games
- Regulatory Spillovers and Data Governance: Evidence from the GDPR
- Visibility and Peer Influence in Durable Good Adoption
- Morphing for Consumer Dynamics: Bandits Meet Hidden Markov Models
- How Viewer Tuning, Presence, and Attention Respond to Ad Content and Predict Brand Search Lift
- Selecting Data Granularity and Model Specification Using the Scaled Power Likelihood with Multiple Weights
- The Good-on-Paper Effect: How the Decision Context Influences Virtuous Behavior
2022년 1월8편
- Beyond Consumer Switching: Supply Responses to Food Packaging and Advertising Regulations
- Reaching for Gold: Frequent-Flyer Status Incentives and Moral Hazard
- Social and Spatiotemporal Impacts of Casino Jackpot Events
- Simplifying Bias Correction for Selective Sampling: A Unified Distribution-Free Approach to Handling Endogenously Selected Samples
- Consumer Search, Price Promotions, and Counter-Cyclic Pricing
- Frontiers: Impact of Stay-at-Home-Orders and Cost-of-Living on Stimulus Response: Evidence from the CARES Act
- Integrating Textual Information into Models of Choice and Scaled Response Data
- Focus on Authors