1,112
논문
49
최근 1년
2010
수록 시작
9/25
최근 논문
01최근 3년 주요 주제
02논문2024년 85편
2024년 12월5편
- Engagement That Sells: Influencer Video Advertising on TikTok
- Consumer Search and Product Line Length: The Role of the Consumer-Product Fit Distribution
- Learning Product Characteristics and Consumer Preferences from Search Data
- Commentary on “Pricing Prototypical Products”
- Rejoinder: Can a Prototypical Product Be Priced Lower Than a Nonprototypical Product?
2024년 11월14편
- Estimating Sparse Spatial Demand to Manage Crowdsourced Supply in the Sharing Economy
- Practice Prize Report: The 2024 Gary Lilien ISMS Practice Prize Competition
- Inventory Information Frictions Explain Price Rigidity in Perishable Groceries
- Consumer Search and Product Returns
- Regulating Explainable Artificial Intelligence (XAI) May Harm Consumers
- Close a Store to Open a Pandora’s Box? The Effects of Store Closure on Sales, Omnichannel Shopping, and Mobile App Usage
- Corruption and Stooges in Procurement
- Bad Apples on Rotten Tomatoes: Critics, Crowds, and Gender Bias in Product Ratings
- Heterogeneous Complementarity and Team Design: The Case of Real Estate Agents
- Choice Frictions in Large Assortments
- The Language That Drives Engagement: A Systematic Large-scale Analysis of Headline Experiments
- Rejoinder: “Consumer Uncertainty and Purchase Decision Reversals: Theory and Evidence”
- Navigating the Creator Economy: An Analysis of Content Promotion and View Allocation Policies on Digital Content Platforms
- Focus on Authors
2024년 10월3편
- A Model of Information Security and Competition
- Buying from a Competitor: A Model of Knowledge Spillover and Innovation
- The Value of Platform Endorsement
2024년 9월10편
- Estimating the Value of Offsite Tracking Data to Advertisers: Evidence from Meta
- Game Over? Assessing the Impact of Gamification Discontinuation on Mobile Banking Behaviors
- Call Me Maybe: Does Customer Feedback Seeking Impact Nonsolicited Customers?
- Can AI and AI-Hybrids Detect Persuasion Skills? Salesforce Hiring with Conversational Video Interviews
- What Drives Demand for Playlists on Spotify?
- A Theory-Based Explainable Deep Learning Architecture for Music Emotion
- Parallel Experimentation and Competitive Interference on Online Advertising Platforms
- Multiobjective Personalization of Marketing Interventions
- Amplifying Consumers’ Voice: The Federal Trade Commission’s Report Fraud Website Redesign
- Focus on Authors
2024년 8월7편
- Estimating Parameters of Structural Models Using Neural Networks
- Online Causal Inference for Advertising in Real-Time Bidding Auctions
- Recommending for a Multi-Sided Marketplace: A Multi-Objective Hierarchical Approach
- Smart Green Nudging: Reducing Product Returns Through Digital Footprints and Causal Machine Learning
- The Interactions of Customer Reviews and Price and Their Dual Roles in Conveying Quality Information
- Personalizing Ad Load to Optimize Subscription and Ad Revenues: Product Strategies Constructed from Experiments on Pandora
- Targeted Advertising as Implicit Recommendation: Strategic Mistargeting and Personal Data Opt-out
2024년 7월7편
- Endogenous Costs, Market Competition, and Disclosure
- Product Safety and Liability with Deceptive Advertising and Moral Hazard
- Modeling Behavioral Dynamics in Digital Content Consumption: An Attention-Based Neural Point Process Approach with Applications in Video Games
- Asymmetric Impact of Matching Technology on Influencer Marketing: Implications for Platform Revenue
- Consumption Responses to an Unpopular Policy: Evidence from a Short-Lived Soda Tax
- Endogenous Inequality in Decentralized Two-Sided Markets
- Focus on Authors
2024년 6월7편
- Influencers: The Power of Comments
- Competitive Model Selection in Algorithmic Targeting
- Getting a Break in Bargaining: An Upside of Time Delays
- Overdiagnosis and Undertesting for Infectious Diseases
- On the Profitability of Loyalty
- Frontiers: The Effect of an Ad Ban on Retailer Sales: Insights from a Natural Experiment
- Agency Market Power and Information Disclosure in Online Advertising
2024년 5월7편
- Effective Adaptive Exploration of Prices and Promotions in Choice-Based Demand Models
- Regional Poverty Alleviation Partnership and E-Commerce Trade
- Uninformed Choices in Perishables
- Dual Role and Product Featuring Strategy of Digital Platform
- Frontiers: Digital Hermits
- Designing Loot Boxes: Implications for Profits and Welfare
- Focus on Authors
2024년 4월7편
- Multiattribute Search: Empirical Evidence and Information Design
- Don’t Hurry, Be Happy! The Bright Side of Late Product Release
- Where Does Advertising Content Lead You? We Created a Bookstore to Find Out
- Frontiers: Can Large Language Models Capture Human Preferences?
- Commentary on “Frontiers: Breaking the Glass Ceiling: Empowering Female Entrepreneurs Through Female Mentors”
- Using Text Analysis in Parallel Mediation Analysis
- Local Market Reaction to Brand Acquisitions: Evidence from the Craft Beer Industry
2024년 3월9편
- Self-Preferencing in E-Commerce Marketplaces: The Role of Sponsored Advertising and Private Labels
- Effects of Market Size and Competition in Two-Sided Markets: Evidence from Online Dating
- Frontiers: Pirating Foes or Creative Friends? Effects of User-Generated Condensed Clips on Demand for Streaming Services
- Do Sellers Benefit from Sponsored Product Listings? Evidence from an Online Marketplace
- Estimating Demand for Subscription Products: Identification of Willingness to Pay Without Price Variation
- Frontiers: Smoke and Mirrors: Impact of E-cigarette Taxes on Underage Social Media Posting
- Media Formats of Advertising
- Doing More with Less: Overcoming Ineffective Long-Term Targeting Using Short-Term Signals
- Peer-to-Peer Markets with Bilateral Ratings
2024년 2월1편
2024년 1월8편
- Promotional Campaign Duration and Word of Mouth in Solar Panel Adoption
- The Role of Messenger in Advertising Content: Bayesian Persuasion Perspective
- Latent Stratification for Incrementality Experiments
- Focus on Authors
- Frontiers: Determining the Validity of Large Language Models for Automated Perceptual Analysis
- 2023 Marketing Science Service Awards
- 2023 Guest Associate Editors and Ad Hoc Reviewers
- Focus on Authors