1,112
논문
49
최근 1년
2010
수록 시작
9/25
최근 논문
01최근 3년 주요 주제
02논문2021년 64편
2021년 12월9편
- Determinants of Channel Profitability: Retailers’ Control over Product Selections as Contracting Leverage
- Letting Logos Speak: Leveraging Multiview Representation Learning for Data-Driven Branding and Logo Design
- The Value of Verified Employment Data for Consumer Lending: Evidence from Equifax
- Platform Service Offering to Business Customers: Strategic Considerations in Engendering Seller Use of Marketing Tools
- Skippable Ads: Interactive Advertising on Digital Media Platforms
- Influencing Social Media Influencers Through Affiliation
- Frontiers: The Persuasive Effect of Fox News: Noncompliance with Social Distancing During the COVID-19 Pandemic
- The Perils of Personalized Pricing with Network Effects
- Optimal Bundling of Events
2021년 11월10편
- Frontiers: Virus Shook the Streaming Star: Estimating the COVID-19 Impact on Music Consumption
- Signaling Through Advertising When an Ad Can Be Blocked
- Can Facing the Truth Improve Outcomes? Effects of Information in Consumer Finance
- Time-Inconsistent Preferences and Strategic Self-Control in Digital Content Consumption
- Star-Cursed Lovers: Role of Popularity Information in Online Dating
- Winning Big: Scale and Success in Retail Entrepreneurship
- I Will Survive: Predicting Business Failures from Customer Ratings
- Pushing Notifications as Dynamic Information Design
- Designing an Online Retail Marketplace: Leveraging Information from Sponsored Advertising
- Tied Goods and Consumer Switching Costs
2021년 10월5편
- Understanding Managers’ Trade-Offs Between Exploration and Exploitation
- Frontiers: The Impact of Ad-Blockers on Online Consumer Behavior
- Reciprocity and Unveiling in Two-Sided Reputation Systems: Evidence from an Experiment on Airbnb
- What Happens When a Retailer Drops a Product Category? Investigating the Consequences of Ending Tobacco Sales
- Raw Ideas in the Fuzzy Front End: Verbosity Increases Perceived Creativity
2021년 9월6편
- Informational and Noninformational Advertising Content
- Do “Little Emperors” Get More Than “Little Empresses”? Boy-Girl Gender Discrimination as Evidenced by Consumption Behavior of Chinese Households
- Does Gender Matter? The Effect of Management Responses on Reviewing Behavior
- Do Larger Audiences Generate Greater Revenues Under Pay What You Want? Evidence from a Live Streaming Platform
- “Meet Me Halfway”: The Costs and Benefits of Bargaining
- Focus On Authors
2021년 8월5편
- The Impact of Increase in Minimum Wages on Consumer Perceptions of Service: A Transformer Model of Online Restaurant Reviews
- Competitive Advertising on Brand Search: Traffic Stealing and Click Quality
- Internalization of Advertising Services: Testing a Theory of the Firm
- Targeted Advertising and Consumer Inference
- Estimation of Preference Heterogeneity in Markets with Costly Search
2021년 7월2편
- Frontiers: Can an Artificial Intelligence Algorithm Mitigate Racial Economic Inequality? An Analysis in the Context of Airbnb
- Focus On Authors
2021년 5월3편
- Price Salience and Product Choice
- The Effect of Individual Online Reviews on Purchase Likelihood
- Focus On Authors
2021년 4월2편
- Random-Coefficients Logit Demand Estimation with Zero-Valued Market Shares
- Low-Price Guarantees in a Dual Channel of Distribution
2021년 3월8편
- Do “Made in USA” Claims Matter?
- Can Non-tiered Customer Loyalty Programs Be Profitable?
- Scalable Optimal Online Auctions
- Digitization and Flexibility: Evidence from the South Korean Movie Market
- A Theoretical Analysis of the Lean Start-up Method
- The Short-Run Effects of the General Data Protection Regulation on Technology Venture Investment
-
2020 Guest Editors, Guest Associate Editors, and Ad Hoc Reviewers
방법개념·이론 개발
- Focus On Authors
2021년 2월8편
- Media Platforms’ Content Provision Strategies and Sources of Profits
- Digital Piracy, Creative Productivity, and Customer Care Effort: Evidence from the Digital Publishing Industry
- Pricing Under Dynamic Competition When Loyal Consumers Stockpile
- Endogenous Evaluation and Sequential Search
- The Effect of Over-the-Top Media Services on Piracy Search: Evidence from a Natural Experiment
- The Fateful First Consumer Review
- A Dynamic Model of Optimal Retargeting
- Scalable Data Fusion with Selection Correction: An Application to Customer Base Analysis
2021년 1월6편
- List Price and Discount in a Stochastic Selling Process
- The Role of Time-Varying Contextual Factors in Latent Attrition Models for Customer Base Analysis
- Consumer Search and Purchase: An Empirical Investigation of Retargeting Based on Consumer Online Behaviors
- Frontiers: Algorithmic Collusion: Supra-competitive Prices via Independent Algorithms
- Frontiers: Moment Marketing: Measuring Dynamics in Cross-Channel Ad Effectiveness
- Focus On Authors