1,139
논문
74
최근 1년
2010
수록 시작
9/18
최근 논문
01최근 3년 주요 주제
02논문2024년 51편
2024년 12월2편
- Do More Likes Lead to More Clicks? Evidence from a Field Experiment on Social Advertising
- Fixing Onlies Versus Advancing Multiples: Number of Children and Parents’ Preferences for Educational Products
2024년 11월8편
- Cardio with Mr. Treadmill: How Anthropomorphizing the Means of Goal Pursuit Increases Motivation
- The Impact of App Crashes on Consumer Engagement
- Conceptual Research: Multidisciplinary Insights for Marketing
- Beyond the Pair: Media Archetypes and Complex Channel Synergies in Advertising
- To Dispose or Eat? The Impact of Perceived Healthiness on Consumption Decisions for About-to-Expire Foods
- Racial Inequity in Donation-Based Crowdfunding Platforms: The Role of Facial Emotional Expressiveness
- Driving Social Profit: Frontline Insights from an Entrepreneur Committed to Sustainable Innovation
- Becoming More Socially Profit Oriented
2024년 10월5편
- Retailer Differentiation in Social Media: An Investigation of Firm-Generated Content on Twitter
- Sponsored Content as an Epistemic Market Object: How Platformization of Brand–Creator Partnerships Disrupts Valuation, Coproduction, and the Relationship Between Market Actors
- How Socioeconomic Status Shapes Food Preferences and Perceptions
- Color Me Effective: The Impact of Color Saturation on Perceptions of Potency and Product Efficacy
- Commentary on “Intersectionality in Marketing: A Paradigm for Understanding Understudied Consumers”
2024년 9월5편
- The Race for Data: Utilizing Informative or Persuasive Cues to Gain Opt-In?
- Business-to-Investor Marketing: The Interplay of Costly and Costless Signals
- The Minority Ownership Awareness Effect: When Promoting Minority Ownership Increases Brand Evaluations
- The Impact of Air Pollution on Consumer Spending
- Buy Now, Pay Later: Impact of Installment Payments on Customer Purchases
2024년 8월6편
- Timing Legitimacy: Identifying the Optimal Moment to Launch Technology in the Market
- Framing of Differences: Visual Product Frames Reduce Consumer Choice Deferrals
- Within-Category Satiation and Cross-Category Spillover in Multiproduct Advertising
- AI–Human Hybrids for Marketing Research: Leveraging Large Language Models (LLMs) as Collaborators
- The Enrichment Economy: Market Dynamics, Brand Strategy, and Ethics
- Where A/B Testing Goes Wrong: How Divergent Delivery Affects What Online Experiments Cannot (and Can) Tell You About How Customers Respond to Advertising
2024년 7월3편
- BMW Is Powerful, Beemer Is Not: Nickname Branding Impairs Brand Performance
- Is This for Me? Differential Responses to Skin Tone Inclusivity Initiatives by Underrepresented Consumers and Represented Consumers
- How Retailers Change Ordering Strategies When Suppliers Go Direct
2024년 6월4편
- Political Polarization Triggers Conservatives’ Misinformation Spread to Attain Ingroup Dominance
- The Prosocial Ambassador Effect: Adopting an Ambassador Role Increases Sustainable Behavior
- Sales Performance Rankings: Examining the Impact of the Type of Information Displayed on Sales Force Outcomes
- Positive Emotions During Search Engine Use: How You Feel Impacts What You Search for and Click On
2024년 5월8편
- Self-Donations and Charitable Contributions in Online Crowdfunding: An Empirical Analysis
- Emotional Energy: When Customer Interactions Energize Service Employees
- Social Profit Orientation: Lessons from Organizations Committed to Building a Better World
- Intersectionality in Marketing: A Paradigm for Understanding Understudied Consumers
- Production Enjoyment Asymmetrically Impacts Buyers’ Willingness to Pay and Sellers’ Willingness to Charge
- Anatomical Depiction: How Showing a Product's Inner Structure Shapes Product Valuations
- Spring Forward = Fall Back? The Effect of Daylight Saving Time Change on Consumers’ Unhealthy Behavior
- Continued Use Trajectories: How Entropy Work Sustains Technology Assemblages
2024년 4월3편
- Managing Brand Relationship Plurality: Insights from the Nonprofit Sector
- No Comments (from You): Understanding the Interpersonal and Professional Consequences of Disabling Social Media Comments
- Group or Individual Sales Incentives? What Is Best for Brand-Managed Retail Sales Operations?
2024년 3월3편
- Can Words Speak Louder Than Actions? Using Top Management Teams’ Language to Predict Myopic Marketing Spending
- Do No Harm? Unintended Consequences of Pharmaceutical Price Regulation in India
- How Own Delivery Services Influence Customer Behavior and Sales in Online Retail? Building Trust and Improving Delivery Quality in Digital Economy
2024년 2월3편
- p-Values as QWERTY: Curating Evidence in the Computational Era
- Consequences of Marketing Asset Accountability—A Natural Experiment
- So, Sue Me…If You Can! How Legal Changes Diminishing Managers’ Risk of Being Held Liable by Shareholders Affect Firms’ Likelihood to Recall Products
2024년 1월1편