1,139
논문
74
최근 1년
2010
수록 시작
9/18
최근 논문
01최근 3년 주요 주제
02논문2025년 70편
2025년 12월8편
- An Investigation into the Evolution of Marketing-Mix Effectiveness: An Empirics-First Approach
- EXPRESS: A Practical Guide to Endogeneity Correction Using Copulas
- Free Riding on Product Returns to Drive Profits
- EXPRESS: Deconstructing Channel Restructuring
- Neither a Picasso nor a Leonardo da Vinci: An Examination of Novice Artwork Pricing with Multimodal Data
- EXPRESS: Ethnic Diversity in Advertising: A Meta-Analysis
- Rethinking Marketing Knowledge Protection: Hidden Costs and Uncertain Benefits
- Leveraging Rational Addiction Theory to Reduce Mobile Usage
2025년 11월3편
- AdGazer: Improving Contextual Advertising with Theory-Informed Machine Learning
- Driving Music Demand in the Age of Streaming: Understanding the Heterogeneity in Curated Playlist Effectiveness
-
Responsible Design Thinking
방법질적·사례 연구
2025년 10월2편
- How E-Scooters Impact Shared Mobility and Consumer Safety
- From JM as Catalyst to JM as Community: Positive, Bold, and Pragmatic
2025년 9월5편
- The Differentiated Environment: Person–Thing Orientation and Feedback Effects
- Cementing JM 's Impact on the Marketing Ecosystem: Advancing Big Ideas
- The Glossy Premium: Effects of Product Glossiness on Consumer Judgments of Firsthand and Secondhand Products
- Psychological Ownership and Territorial Behaviors in Rental Transactions: Why “Who” You Rent from Matters
-
Customization and the Customer Journey
방법관측 자료 실증분석 · 실험실·온라인 실험
2025년 8월5편
- Avant-Garde Market Driving
- Multiple Unit Offers and Rate Calculations: How Rates Influence Price and Promotion Sensitivity
- DICE: Advancing Social Media Research Through Digital In-Context Experiments
- Healthy Relationships and Healthy Eating: How Stressful Events and Social Support Affect Indulgence
- Increasing Accountability and Compliance with Robot Advice
2025년 7월7편
- Customer Data Privacy Stewardship
- The Growth Department: The Emerging Role and Impact of Chief Growth Officers and Their Cross-Functional Teams
- More Ads, More Viewers? Analyzing Behavioral Shifts from Advertising Permissions to Live Streaming Consumption
- Breaking Up to Move Forward: The Value Gains of Alliance Terminations
- Quality in Context: Experience-Relevant Consumption Context Influences Product Ratings
- Too Painful to Donate: Why Don’t People Donate to Critical Illness Campaigns?
- Measuring Self-Preferencing on Digital Platforms
2025년 6월11편
- A Meta-Analysis of Product Visual Aesthetics
- Picture Perfect: Engaging Customers with Visual Generative AI
- Using Expenditure Reframes to Increase Interest in Claiming Government Benefits
- Investor Reactions to Firms’ Announcements of Operational Decisions in Markets Involved in Geopolitical Conflicts
- Fit to Persuade: The Role of Source–Appeal Congruence in Cancer Screening Decisions
- From Tools to Agents: Meta-Analytic Insights into Human Acceptance of AI
- Customers’ Review Content and Their Referral and (Re)Purchase Behaviors
- In-Store Advertising with Digital Signage
- The Rise of Broadband and the Retail Landscape: Evidence from Consumer Packaged Goods
- The Impact of Ad Length on Ad Effectiveness: Do Micro Ads Work?
- New Tools, New Rules: A Practical Guide to Effective and Responsible Generative AI Use for Surveys and Experiments in Research
2025년 5월6편
- How Can a Firm Suppress Shareholders’ Punitive Reaction to Its Disengagement from a Geopolitically Uncertain Market?
- Closing the Knowledge Gap: Understanding and Reducing the Environmental impact of Food Choices
- Consequences of Bottle Bills: How Bottle Deposit Return Schemes Affect Retail Prices and Lead Consumers to Larger Package Sizes
- Automated Versus Human Agents: A Meta-Analysis of Customer Responses to Robots, Chatbots, and Algorithms and Their Contingencies
- Dynamic Effects of TV Ad Suspension on Keyword Search: Evidence from the U.S. Telecom Industry
- Sustainable Product Profit Potential and Availability
2025년 4월4편
- Holistic Selling: An Emerging Paradigm in B2B Markets
- The Power of Proximity: Exploring Narrative Language in Consumer Reviews
- Owners’ Willingness to Accept in the Sharing Economy
- Strategic Change Capability in Marketing Organizations: Conceptualization, Scale Development, and Validation
2025년 3월4편
- Putting Words in Their Mouths: Firm-Generated User Content and Consumer Sharing Behavior
- Whispers in Your Mind: The Role of Voice Features in Customer Acquisition and Retention
- Too Many or Too Few? Information Cues in Recommender Systems and Consequences for Search and Purchase Behavior
- Curating the Crowd: How Firms Manage Social Fit to Stage Social Atmospheres
2025년 2월10편
- The Collective Identity Effect: How Group-Level Identity Influences Individual Behavior
- Beyond Opt-Out: How Presumed-Consent Language Shapes Persuasion
- Better Innovation for a Better World
- Standing Out While Fitting In: Visual Design of Text Overlays in Social Media Communication
- Multichannel Effects of Mobile In-Feed Advertising
- Displaying the Amount of Consumption Time in Online Reviews Can Affect Helpful Votes
- Sales Pipeline Technology: Automated Lead Nurturing
- Authenticity in Influencer Marketing: How Can Influencers and Brands Work Together to Build and Maintain Influencer Authenticity?
- The Effect of Company Size on Aggregate Word-of-Mouth Valence
- Constructive Peer Review Made Practical: A Guide to the EMPATHY Framework
2025년 1월5편
- Can Marketing Enable Firms to Counter Import Competition? Evidence from the China Shock
- Immersive Service: Characteristics, Challenges, and Pathways to Consumer Agency
- Lower Artificial Intelligence Literacy Predicts Greater AI Receptivity
- Diversity Matters: How Film Critic Ratings Vary with Critic and Movie Cast Racial Profiles
- Natural Affect DEtection (NADE): Using Emojis to Infer Emotions from Text