1,139
논문
74
최근 1년
2010
수록 시작
9/18
최근 논문
01최근 3년 주요 주제
02논문2023년 45편
2023년 12월4편
- The Caring Machine: Feeling AI for Customer Care
- Developing Strengths or Remedying Weaknesses? How Perceived Social Mobility Affects Parents’ Purchase Preferences for Children's Educational Products
- Targeting Nearby Influencers: The Acceleration of Natural Triadic Closure by Leveraging Interconnectors
- Collaborating to Innovate: Balancing Strategy Dividend and Transactional Efficiencies
2023년 11월5편
-
Adoption of New Technology Vaccines
방법실험실·온라인 실험 · 분석 모형·게임이론
- Marketing in the Health Care Sector: Disrupted Exchanges and New Research Directions
- Revenue Generation Through Influencer Marketing
- “Statistical Significance” and Statistical Reporting: Moving Beyond Binary
- Typography Talks: Influencing Vintage Anemoia and Product Safety Perceptions with Vintage Typography
2023년 10월6편
- Influencer Mix Strategies in Livestream Commerce: Impact on Product Sales
- Behavioral Labeling: Prompting Consumer Behavior Through Activity Tags
- On the Path to Decolonizing Health Care Services: The Role of Marketing
- Acknowledgments
- Bringing the Doctor to the Patients: Cardiology Outreach to Rural Areas
- How High-Arousal Language Shapes Micro- Versus Macro-Influencers’ Impact
2023년 9월3편
- Hospital Portfolio Strategy and Patient Choice
- Making Sense? The Sensory-Specific Nature of Virtual Influencer Effectiveness
- Paradigms for Progress: An Anomaly-First Framework for Paradigm Development
2023년 8월4편
- Conceptual Contributions in Marketing Scholarship: Patterns, Mechanisms, and Rebalancing Options
- Dual Branding by National Brand Manufacturers: Drivers and Outcomes
- Affording Disposal Control: The Effect of Circular Take-Back Programs on Psychological Ownership and Valuation
- Measuring Willingness to Pay: A Comparative Method of Valuation
2023년 7월6편
- Buyer–Supplier Relationship Dynamics in Buyers’ Bankruptcy Survival
- Assessing the Multichannel Impact of Brand Store Entry by a Digital-Native Grocery Brand
- Symbolically Simple: How Simple Packaging Design Influences Willingness to Pay for Consumable Products
- When Do Marketing Ideation Crowdsourcing Contests Create Shareholder Value? The Effect of Contest Design and Marketing Resource Factors
- The Competitive Effects of Online Reviews on Hotel Demand
- Tales of Two Channels: Digital Advertising Performance Between AI Recommendation and User Subscription Channels
2023년 6월2편
- University Knowledge Inside: How and When University–Industry Collaborations Make New Products More Attractive to Consumers
- Understanding Consumer Self-Design Abandonment: A Dynamic Perspective
2023년 5월3편
- From Mentally Doing to Actually Doing: A Meta-Analysis of Induced Positive Consumption Simulations
- For Shame! Socially Unacceptable Brand Mentions on Social Media Motivate Consumer Disengagement
- Scientific Evidence Production and Specialty Drug Diffusion
2023년 4월2편
- The Negative and Positive Consequences of Placing Nonpromoted Products Next to Promoted Products
- Meaning of Manual Labor Impedes Consumer Adoption of Autonomous Products
2023년 3월2편
- Competition and the Regulation of Fictitious Pricing
- A Meta-Analysis of Brand Extension Success: The Effects of Parent Brand Equity and Extension Fit
2023년 2월3편
- “Choozing” the Best Spelling: Consumer Response to Unconventionally Spelled Brand Names
- Does Bad Medical News Reduce Preferences for Generic Drugs?
- The Effectiveness of Membership-Based Free Shipping: An Empirical Investigation of Consumers’ Purchase Behaviors and Revenue Contribution
2023년 1월5편
- The Past and Future of Gender Research in Marketing: Paradigms, Stances, and Value-Based Commitments
- Creating Effective Marketing Messages Through Moderately Surprising Syntax
- What Holds Attention? Linguistic Drivers of Engagement
- Give Me the Facts or Make Me Feel: How to Effectively Persuade Consumers to Act on a Collective Goal
- A War on Sugar? Effects of Reduced Sugar Content and Package Size in the Soda Category