1,139
논문
74
최근 1년
2010
수록 시작
9/18
최근 논문
01최근 3년 주요 주제
02논문2021년 75편
2021년 12월2편
- The Rise of New Technologies in Marketing: A Framework and Outlook
- Bad News? Send an AI. Good News? Send a Human
2021년 11월4편
- GMO Labeling Policy and Consumer Choice
- Sales and Self: The Noneconomic Value of Selling the Fruits of One's Labor
- When the Honeymoon Is Over: A Theory of Relationship Liabilities and Evolutionary Processes
- Getting a Handle on Sales: Shopping Carts Affect Purchasing by Activating Arm Muscles
2021년 10월2편
2021년 9월4편
- Befriending the Enemy: The Effects of Observing Brand-to-Brand Praise on Consumer Evaluations and Choices
- Attribute Embedding: Learning Hierarchical Representations of Product Attributes from Consumer Reviews
- Minimum Payments Alter Debt Repayment Strategies Across Multiple Cards
- Why Is It Wrong to Sell Your Body? Understanding Liberals’ Versus Conservatives’ Moral Objections to Bodily Markets
2021년 8월4편
- Blame the Bot: Anthropomorphism and Anger in Customer–Chatbot Interactions
- Expression of Concern
- The Impact of Corporate Social Responsibility on Brand Sales: An Accountability Perspective
- Measuring the Real-Time Stock Market Impact of Firm-Generated Content
2021년 7월5편
- Leveraging Creativity in Charity Marketing: The Impact of Engaging in Creative Activities on Subsequent Donation Behavior
- Why Salespeople Avoid Big-Whale Sales Opportunities
- Households Under Economic Change: How Micro- and Macroeconomic Conditions Shape Grocery Shopping Behavior
- Is Distance Really Dead in the Online World? The Moderating Role of Geographical Distance on the Effectiveness of Electronic Word of Mouth
- Identifying Market Structure: A Deep Network Representation Learning of Social Engagement
2021년 6월10편
- A New Livestream Retail Analytics Framework to Assess the Sales Impact of Emotional Displays
- Examining Why and When Market Share Drives Firm Profit
- Do Backer Affiliations Help or Hurt Crowdfunding Success?
- Communication in the Gig Economy: Buying and Selling in Online Freelance Marketplaces
- The Influence of Social Norms on Consumer Behavior: A Meta-Analysis
- R2M Index 1.0: Assessing the Practical Relevance of Academic Marketing Articles
- How Consumer Orchestration Work Creates Value in the Sharing Economy
- Connecting to Place, People, and Past: How Products Make Us Feel Grounded
- Wage Inequality: Its Impact on Customer Satisfaction and Firm Performance
- Despite Efficiencies, Mergers and Acquisitions Reduce Firm Value by Hurting Customer Satisfaction
2021년 5월4편
- The Roar of the Crowd: How Interaction Ritual Chains Create Social Atmospheres
- Shedding Light on the Dark Side of Firm Lobbying: A Customer Perspective
- Regulating Product Recall Compliance in the Digital Age: Evidence from the “Safe Cars Save Lives” Campaign
- The Economic and Social Impacts of Migration on Brand Expenditure: Evidence from Rural India
2021년 4월5편
- Halo or Cannibalization? How New Software Entrants Impact Sales of Incumbent Software in Platform Markets
- Virtual Reality in New Product Development: Insights from Prelaunch Sales Forecasting for Durables
- Better Marketing for a Better World
- When to Use Markets, Lines, and Lotteries: How Beliefs About Preferences Shape Beliefs About Allocation
- How Physical Stores Enhance Customer Value: The Importance of Product Inspection Depth
2021년 3월4편
- How Industries Use Direct-to-Public Persuasion in Policy Conflicts: Asymmetries in Public Voting Responses
- Can Encroachment Benefit Hotel Franchisees?
- Machine Learning for Creativity: Using Similarity Networks to Design Better Crowdfunding Projects
- Marketing Ideas: How to Write Research Articles that Readers Understand and Cite
2021년 2월18편
- Complaint Publicization in Social Media
- Platform Exploitation: When Service Agents Defect with Customers from Online Service Platforms
- Tarred with the Same Brush? Advertising Share of Voice and Stock Price Synchronicity
- Values Created from Far and Near: Influence of Spatial Distance on Brand Evaluation
- Serendipity: Chance Encounters in the Marketplace Enhance Consumer Satisfaction
- Managing the Versioning Decision over an App’s Lifetime
-
Emotional Calibration and Salesperson Performance
방법설문·구조방정식
- Marketplace Literacy as a Pathway to a Better World: Evidence from Field Experiments in Low-Access Subsistence Marketplaces
- When Algorithms Fail: Consumers’ Responses to Brand Harm Crises Caused by Algorithm Errors
- Managing Members, Donors, and Member-Donors for Effective Nonprofit Fundraising
- Gimmicky or Effective? The Effects of Imaginative Displays on Customers’ Purchase Behavior
- The Concept of Authenticity: What It Means to Consumers
- Visual Elicitation of Brand Perception
- Reality Check: Infusing Ecological Value into Academic Marketing Research
- Mickey D’s Has More Street Cred Than McDonald’s: Consumer Brand Nickname Use Signals Information Authenticity
- An Emerging Theory of Avatar Marketing
- Augmented Reality in Retail and Its Impact on Sales
- Real-Time Brand Reputation Tracking Using Social Media
2021년 1월13편
- Investigating the Effects of Excise Taxes, Public Usage Restrictions, and Antismoking Ads Across Cigarette Brands
- Buy Less, Buy Luxury: Understanding and Overcoming Product Durability Neglect for Sustainable Consumption
- Is Nestlé a Lady? The Feminine Brand Name Advantage
- Variable Compensation and Salesperson Health
- How Marketing Perks Influence Word of Mouth
- Do Marketers Matter for Entrepreneurs? Evidence from a Field Experiment in Uganda
- Do Nudges Reduce Disparities? Choice Architecture Compensates for Low Consumer Knowledge
- “How Do I Carry All This Now?” Understanding Consumer Resistance to Sustainability Interventions
- Increasing Organ Donor Registrations with Behavioral Interventions: A Field Experiment
- Do Promotions Make Consumers More Generous? The Impact of Price Promotions on Consumers’ Donation Behavior
- From Waste to Taste: How “Ugly” Labels Can Increase Purchase of Unattractive Produce
- The Control–Effort Trade-Off in Participative Pricing: How Easing Pricing Decisions Enhances Purchase Outcomes
- Social Media, Influencers, and Adoption of an Eco-Friendly Product: Field Experiment Evidence from Rural China