1,139
논문
74
최근 1년
2010
수록 시작
9/18
최근 논문
01최근 3년 주요 주제
02논문2022년 50편
2022년 12월6편
- The Role of Advertising in High-Tech Medical Procedures: Evidence from Robotic Surgeries
- Beyond Income: Dynamic Consumer Financial Vulnerability
- A Theory of Product-Form Strategy: When to Market Know-How, Components, or Systems?
- Understanding Customer Participation Dynamics: The Case of the Subscription Box
- Enhancing Donor Agency to Improve Charitable Giving: Strategies and Heterogeneity
- User-Generated Physician Ratings and Their Effects on Patients’ Physician Choices: Evidence from Yelp
2022년 11월4편
- Ask for Reviews at the Right Time: Evidence from Two Field Experiments
- Marketing by Design: The Influence of Perceptual Structure on Brand Performance
- Before or After? The Effects of Payment Decision Timing in Pay-What-You-Want Contexts
- Nudging App Adoption: Choice Architecture Facilitates Consumer Uptake of Mobile Apps
2022년 10월7편
- Information Disclosure in the Era of Voice Technology
- Secondary Selling: Beyond the Salesperson–Customer Dyad
- When and Why Consumers React Negatively to Brand Acquisitions: A Values Authenticity Account
- From Vision to Reality: Lessons in Creating a Marketplace of Ideas
- Acknowledgments
- JM : Promoting Catalysis in Marketing Scholarship
- Innovation Potential, Insider Sales, and IPO Performance: How Firms Can Mitigate the Negative Effect of Insider Selling
2022년 9월4편
- Societal Spillovers of TV Advertising: Social Distancing During a Public Health Crisis
- Learning from Data: An Empirics-First Approach to Relevant Knowledge Generation
- Does Topic Consistency Matter? A Study of Critic and User Reviews in the Movie Industry
- “We Earned the Coupon Together”: The Missing Link of Experience Cocreation in Shared Coupons
2022년 8월6편
- Finding Goldilocks Influencers: How Follower Count Drives Social Media Engagement
- A Meta-Analysis of the Effects of Brands’ Owned Social Media on Social Media Engagement and Sales
- Brand Equity in Good and Bad Times: What Distinguishes Winners from Losers in Consumer Packaged Goods Industries?
- Does Disclosure of Advertising Spending Help Investors and Analysts?
- Customer Orientation and Financial Performance: Women in Top Management Teams Matter!
- Complaint De-Escalation Strategies on Social Media
2022년 7월3편
- Choice Architecture for Healthier Insurance Decisions: Ordering and Partitioning Together Can Improve Consumer Choice
- The One-Party Versus Third-Party Platform Conundrum: How Can Brands Thrive?
- Innovation Imprinting: Why Some Firms Beat the Post-IPO Innovation Slump
2022년 6월2편
- Understanding the Performance Effects of “Dark” Salesperson Traits: Machiavellianism, Narcissism, and Psychopathy
- Caffeine’s Effects on Consumer Spending
2022년 5월3편
- The Effect of Content on Zapping in TV Advertising
- Influencer Marketing Effectiveness
- Fields of Gold: Scraping Web Data for Marketing Insights
2022년 4월2편
-
Machiavellianism in Alliance Partnerships
방법설문·구조방정식
- Order Matters: Rating Service Professionals First Reduces Tipping Amount
2022년 3월5편
- Who We Are and How We Govern: The Effect of Identity Orientation on Governance Choice
- A Practice Perspective on Market Evolution: How Craft and Commercial Coffee Firms Expand Practices and Develop Markets
- The Impact of Organic Specialist Store Entry on Category Performance at Incumbent Stores
- Analyzing the Cultural Contradictions of Authenticity: Theoretical and Managerial Insights from the Market Logic of Conscious Capitalism
- Acknowledgments
2022년 2월3편
- Leveraging Cofollowership Patterns on Social Media to Identify Brand Alliance Opportunities
- Conducting Research in Marketing with Quasi-Experiments
- Gift or Donation? Increase the Effectiveness of Charitable Solicitation Through Framing Charitable Giving as a Gift
2022년 1월5편
- The Pet Exposure Effect: Exploring the Differential Impact of Dogs Versus Cats on Consumer Mindsets
- The Context (In)Dependence of Low-Fit Brand Extensions
-
Onboarding Salespeople: Socialization Approaches
방법현장 실험 · 실험실·온라인 실험
- The Impact of Advertising Creative Strategy on Advertising Elasticity
- The Upside of Negative: Social Distance in Online Reviews of Identity-Relevant Brands